Iconic Reggae Artist Snow Releases the Official Music Video for “Informer 2018”

Source: RJ Frometa, ventsmagazine.com

Darrin Kenneth O’Brien, the Canadian reggae artist known as Snow, has debuted the official music video for his latest release, “Informer 2018”. The music video for the re-worked version of his chart-topping single from 1993 continues the 25th anniversary celebration of the release of Snow’s song “Informer”. The brand new version of Snow’s breakout reggae single is currently available on all digital music retailers and streaming platforms.

To bring the music video for “Informer 2018” to fruition, Snow teamed up with Roton Music and flew out to Bucharest, Romania to film for several days. The video was directed for Radikal Records by acclaimed Romanian music video director Bogdan Pau of Next Generation Media Creative. In the “Informer 2018” music video, Snow appears at a night-club with a surprise performance, as the club-goers vibe to the infectious beat of his newly re-worked version of “Informer”. The vividly-colored, bright video embodies the vibrant new energy behind the new “Informer 2018”, a collaboration between Snow and one of the UK’s hottest production teams, Audiofreaks.

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Snow Has Fun At Bucharest FM!

Source: Nelidamustafa, bucurestifm.ro

Informer Artist Snow came to the 98.3 Bucharest FM studio and had fun!

Both Dj’s and other colleagues from Bucharest FM were more than excited by the presence of the great Snow. Although he was very chilly, the reggae artist laughed and joked, he even told us something about his personal life and how the song ‘Informer’ was born.

He then freestyled some lyrics from ‘Informer’ live in his characteristic style while we also played the new 2018 Informer song mix. Yes, you have heard well! Snow has relaunched the Informer track, that I say we will hear in heavy rotation!

(This article was translated using Google Translate)

Snow Releases “Informer” Remixes to Celebrate 25th Anniversary, Reminisces About Music Videos (And Watching Them In Jail)

Source: goldenageofmusicvideo.com

Written by Snow, M.C. Shan, and Edmond Leary, “Informer” was the lead single from Snow’s debut album, 12 Inches of Snow, which sold over 8 million records worldwide. Not many know that the single made U.S. history in the Guinness Book of World Records as the best-selling and the highest-charting reggae single ever. We spoke with the artist about his place in pop history, his exile from the U.S., and watching your own music video while you sit in jail.

GAMV: I’m sure a lot of people are saying they can’t believe that it’s 25 years.

Snow: I know. 25 years, I can’t believe it either. It’s like, okay. we got to come up with something fresh.

GAMV: Tell me about this new reworked recording. How did the idea begin to do these remixes?

Snow: It’s started from my manager, Paul. He put me on a call with Audiofreaks with Matt. So – and then they were like, “Yo, what would you even think about doing ‘Informer’ over for our 25-year anniversary?” And I was like, “I never really thought about it.” He was like, “I think it will be fresh.” And I was like, “All right, let me do the vocals.” So I just did the vocals and send it over to him and then he just started to get different – you know, different producers and stuff and then we did about 15 to 20 mixes and then we just picked out, you know, and that’s how it came. And then Radikal Records was just like, “Okay, I’ll help. I’ll put – you know, I’ll put it out.” So the team just came together and I was like, “I mean, let’s just do this and let’s have fun.” And so that’s what I did about it, just having fun and just doing it. And I was like, “Oh my god, I hope it blows up again and it’s going to do –” I don’t care about none of that stuff. I just did it. I just had fun doing it.

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Informer 2018 [Audiofreaks Mix]

Snow is celebrating the 25th anniversary of ‘Informer’ by releasing a completely new recording of his 1993 wordwide smash hit. Snow teamed up with one of the UK’s hottest production teams, Audiofreaks to re-work the track. The award winning London-based group is home to producers such as DASCO and Soulshaker, the latter of which recently hit number one on the Billboard Dance Club Chart back in 2017.

When ‘Informer’ dropped back in 1993, it made U.S. history in the Guinness Book of World Records as the best-selling and the highest-charting reggae single of all time. The song’s enduring popularity has continued from then on, where Snow won a Juno Award for Best Reggae Recording.

‘Informer 2018 [Audiofreaks Mix]’ is available to purchase from iTunes, Google Play and Amazon
You can also stream ‘Informer 2018 [Audiofreaks Mix]’ on Spotify