When an Irish kid from a rundown Toronto neighbourhood has the power to disrupt a giant beach party in Kingston, Jamaica with merely his presence, it’s fair to say he’s a legitimate star. That’s what happened to Darrin O’Brien, better known as Snow, on a trip to the sunny island late last summer. When the 32-year-old singer arrived at the Stone Love dance, news moved through the 2,000-plus revellers at light speed until the DJ was forced to stop the music and address Snow.
‘It’s like when a supercat walks in somewhere,’ explained Los Angeles-based producer Tony Kelly, who was at the party that August night. ‘They love him in Jamaica. They don’t see him as an outsider.’
Snow, who speaks the thick patois common to the rapping style of reggae that’s known as dancehall, says his fame in Jamaica is a result of keeping his feet firmly on the ground.
‘I’m real and they can feel it,’ he said in a recent interview to promote his latest album, Two Hands Clapping. ‘In Jamaica they don’t know racism. They just know richer or poorer. It’s not black and white, so when they see me doing it they love it.’
Somehow it all seems to suggest things are more complex than they seem. Racial profiling, a season of street violence in Toronto, and the usual innuendoes that Jamaicans brandish the most weapons all become slightly more confusing for those seeking easy explanations. How? Just add Snow.
Snow is collaborating on a new album with part of the production team behind Shaggy’s mega-platinum disc “Hotshot.”