The idea of a white guy from Canada named Snow singing reggae raised plenty of eyebrows when “Informer” came out in 1993.
Especially since the rise and fall of rapper – some would say novelty act – Vanilla Ice was still fresh in people’s minds.
But once most ears heard the Toronto dancehall reggae artist’s rapid-fire delivery (the video for “Informer” had subtitles) and smooth singing, there was no denying the music came from a real place.
His brushes with the law and general tough times in the housing project where he used to live in Toronto added to his mystique.
Otherwise known as Darrin O’Brien, Snow, 27, has made plenty of trips to Jamaica since dropping his multi-platinum single, “Informer” and his triple platinum (300,000 copies) debut album, 12 Inches Of Snow.