Rapper Flexes Musical Muscles On Album

Source: Elena Ouman, www.jsonline.com

Hot on the heels of his 1993 No.1 single “Informer,” Canadian reggae rapper Snow’s EastWest album debut, “12 Inches Of Snow,” blew up like the famous blizzard of 100 years earlier, peaking at No.5 on the Billboard 200.

“Murder Love,” Snow’s 1994 sophomore release, was less successful but yielded the “Anything For You” all-star remix, a grass-roots smash that still raises roars of dance floor approval. It also further established the white artist “from foreign” as a figure of respect on the Jamaican music scene.

Snow’s third album, “Justuss,” due stateside Jan.14 from Elektra, including the “Anything” remix, along with 11 other tracks that testify to the artist’s matured power and vitality.

“This LP is the best one,” says the 27-year-old Snow (born Darrin O’Brien). “The second was pressure, and this was more fun. (Producers) Tony Kelly and Laurie (Bogin) brought out more of my creativity and different styles.”

His nimble-tongued, rude-boy deejay persona remains as persuasive as ever in appealing dace tracks such as opener “Steedly Woa” and “Mash Up Da Nation.” But for this third effort, Snow tips the balance towards the sweetly intense tenor vocals he unveiled for only a track or two on his debut set. Deejay stardom spans only a bried season or two, and Snow’s plush, Afro-erotic crooning – a sure route to career longevity – surpasses even his mic rocking.

“I was always into singing when I was younger, more than deejaying,” Snow says. “I’d sing over the tunes by artists like Junior Reid more that I deejayed, so I kept doing it and doing it.”

Recorded over seven months, half in Jamaica with the visionary Kelly and half in Canada with Bogin and Marcus Kane of Toronto’s Au Productions, “Justuss” (the name of Snow’s daughter) makes forays into old school funk, R&B goldies, new jack rub-a-dub and hip-hop edginess, displaying reggae’s elastic musical amplitude.

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