Toronto singer Snow back on top with latest disc Nominated for Juno, 10 years after breakthrough
Reggae-pop rapper Snow’s problem is one many singers would love to have: Toronto radio stations have followed “Legal,” the hit song from his latest album Two Hands Clapping, with competing singles.
While Flow 93.5 plays the hip-hop inflected “That’s My Life,” CHUM-FM favours the adult contemporary ballad “Lonely Song” and KISS 92.5 FM spins “Missing You” a melodic urban track.
“It’s confusing for me too,” says Snow. “People come up and tell me they like my new song and I’m like ‘Which one?’ But, I can’t complain if they’re playing them all.”
Especially since his current popularity recalls his 1993 debut 12 Inches Of Snow and its hit track “Informer,” which sold eight million copies worldwide and entered the Guinness Book Of World Records as the biggest selling reggae single and highest charting reggae single in history. Long before the crossover success of Shaggy and Sean Paul, an Irish-Canadian kid held the No.1 spot on Billboard’s singles charts for seven weeks with a dancehall track.
Three moderately successful albums followed and now Two Hands Clapping is up for a Juno for Best Reggae Recording, the category Snow christened nine years ago.