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“Informer,” by Snow has been inducted into the Canadian Songwriters Hall of Fame, 30 years after it was first released back in 1993.
Snow appeared on the Roz & Mocha morning show on Kiss 92.5 in Toronto to celebrate the song being inducted. He talks about the songs success, and where he was when he first saw the music video for the song.
Toronto singer Snow back on top with latest disc Nominated for Juno, 10 years after breakthrough
Reggae-pop rapper Snow’s problem is one many singers would love to have: Toronto radio stations have followed “Legal,” the hit song from his latest album Two Hands Clapping, with competing singles.
While Flow 93.5 plays the hip-hop inflected “That’s My Life,” CHUM-FM favours the adult contemporary ballad “Lonely Song” and KISS 92.5 FM spins “Missing You” a melodic urban track.
“It’s confusing for me too,” says Snow. “People come up and tell me they like my new song and I’m like ‘Which one?’ But, I can’t complain if they’re playing them all.”
Especially since his current popularity recalls his 1993 debut 12 Inches Of Snow and its hit track “Informer,” which sold eight million copies worldwide and entered the Guinness Book Of World Records as the biggest selling reggae single and highest charting reggae single in history. Long before the crossover success of Shaggy and Sean Paul, an Irish-Canadian kid held the No.1 spot on Billboard’s singles charts for seven weeks with a dancehall track.
Three moderately successful albums followed and now Two Hands Clapping is up for a Juno for Best Reggae Recording, the category Snow christened nine years ago.
Justuss and Snow sing together.During a recent performance at the second annual KISS 92.5 Fan’s Choice Awards, Canadian artist Snow was joined by a very special guest. Justuss, his seven-year-old daughter, appeared onstage and chimed in with her dad on his new single, ‘Legal’. The father-daughter duet was a hit among the young audience, even if one of them did steal the show.
‘She got a bigger response than I did,’ Snow admits. ‘When I got off the stage, people were like, ‘Good job!’ to her and they didn’t say nothing to me and I got all jealous and stuff. It was beautiful.’
Although best known for his 1993 reggae hit, ‘Informer’, Snow claims that he’s ‘not really a dancehall artist. I’ve always been known to mix it up.’ His latest album, Two Hands Clapping, is no exception; it incorporates many influences including R&B, pop and rap. Overall, however, the album finds Snow exploring dancehall reggae.