Guinness World Record holder, Snow will be performing as part of the Urban Hamilton Showcase during the Rogers Spring Music Festival on Thursday May 7th at Seventy Seven Night Club.
Snow was born and raised in the city projects of Toronto, Canada. While in prison he learned to speak patois from other inmates and from there as a singer he found the love for Jamaican music. He studied and sang reggae music with a passion and later made Kingston, Jamaica his second home. After being released from prison he crossed the US border to meet with producer/rapper MC Shan who introduced him to MotorJam’s/Elektra Records co founder David Kenneth Eng (also his manager) to sign a US recording contract.
With the Billboard Pop chart hit “Informer” scoring a straight seven week run at number one, and then followed by another Billboard top ten hit “Girl I’ve Been Hurt” and the DJ turntable hit “Lonely Monday Morning” made Snow an international sensation.
On the second album he recorded the number one smash hit in Jamaica “Anything for You” featuring Nadine Sutherland, Beenie Man, Buju Banton, Terror Fabulous, Louie Culture, Culture Knox with Producers Tony and Dave Kelly. Banned from the US and touring extensively in Asia during the second album he scored another number one hit “Sexy Girl” in Japan.
While recording his third album he was banned from Japan but continued to record for his Canadian audience. Snow achieved a Guinness Record for selling the biggest Reggae song in history. Recently he has had three number one Canadian hits and the single “Adore You” is currently being serviced to Canadian radio.
Supporting the Snow is up-and-coming Canadian hip hop artist Peter Jackson and Chicago’s Ghosthouse.