Considering the inexplicable popularity of Snow’s breakthrough single ‘Informer’ in the early 90s, many thought it would be the beginning and end of commercial success for the rap/reggae musician from Scarborough, Ontario.
Snow, also known as Darrin O’Brien, spent his early days listening to reggae music and attempting to make out the often mumbled lyrics. Growing up in rough and tumble Scarborough gave him realistic inspiration for hard rap/reggae music. Despite this, he insists he never came out with any particularly negative music.
‘Informer,’ the catchy reggae tune riddled with, at times, un-decipherable lyrics, proved to be an astounding success in both Canada and the United States. The song made its way into the Guinness Book of World Records twice. Once, as the highest selling reggae single in United States history and again as the highest charting reggae single in United Kingdom history.