Guinness World Record holder, Snow will be performing as part of the Urban Hamilton Showcase during the Rogers Spring Music Festival on Thursday May 7th at Seventy Seven Night Club.
Snow was born and raised in the city projects of Toronto, Canada. While in prison he learned to speak patois from other inmates and from there as a singer he found the love for Jamaican music. He studied and sang reggae music with a passion and later made Kingston, Jamaica his second home. After being released from prison he crossed the US border to meet with producer/rapper MC Shan who introduced him to MotorJam’s/Elektra Records co founder David Kenneth Eng (also his manager) to sign a US recording contract.
With the Billboard Pop chart hit “Informer” scoring a straight seven week run at number one, and then followed by another Billboard top ten hit “Girl I’ve Been Hurt” and the DJ turntable hit “Lonely Monday Morning” made Snow an international sensation.
When an Irish kid from a rundown Toronto neighbourhood has the power to disrupt a giant beach party in Kingston, Jamaica with merely his presence, it’s fair to say he’s a legitimate star. That’s what happened to Darrin O’Brien, better known as Snow, on a trip to the sunny island late last summer. When the 32-year-old singer arrived at the Stone Love dance, news moved through the 2,000-plus revellers at light speed until the DJ was forced to stop the music and address Snow.