In 1993 Jurassic Park was a monster movie and the Chicago Bulls NBA champions. Grunge rock was in fine form and airbags were the newest car safety devices since front-wheel drive. 1993 was also enthralled with the relatively new sound of rap and that year’s biggest rap song was undoubtedly Informer, a worldwide number one hit by Snow.
Snow recorded Informer as a troubled youth and his life instantly transformed from troublemaker into pop star. Fame and money followed in the wake of the single, taking Snow around the world to promote and perform his debut album ’12 Inches of Snow.’
Born Darrin O’Brien, Snow grew up in the Allenbury projects in North York, a subsidized neighborhood of the Greater Toronto Area. A school dropout in grade eight, Snow immersed himself in Toronto’s street culture, acquiring a criminal record and an interest in music. Reggae and hip-hop were particular favorites and Snow developed a unique rapping sound that became known in the East Coast music scene. While on vacation in New York Snow began recording ’12 Inches of Snow’ with producer MC Shan.
The album was released and the first single, Informer, found heavy rotation on radio and TV. ‘Informer’ sat at #1 on the Billboard Singles Chart for seven weeks straight in 1993 and is entered into the Guinness Book of World Records twice – as the Biggest Selling Reggae Single in U.S. History and Highest Charting Reggae Single in history.