There was just one thing that could have pulled Snow away from recording his latest album: New Year’s Eve in Thunder Bay.
‘It should be fun,’ the Canadian pop-reggae-rap artist said from Toronto recently. ‘Just me up there singing old songs, new songs, making songs up, you know? Just doing what I gotta do. Just having fun, that’s the main thing.’
It’s Roxy’s he’s playing New Years Eve, by the way. Then it’s back to the busy recording artist life.
‘I’m making my own record label and stuff, my own entertainment company,’ Snow — whose real name is Darrin O’Brien — said of his latest ventures. ‘I’m buying a studio . . . start doing it myself.’
It’s been quite a while since Snow’s last release, Mind on the Moon, which hit shelves in 2000. That was the follow-up to 1995’s Murder Love.
And who can forget 1993’s 12 Inches of Snow and it’s hit track Informer, which sat at number one on the Billboard singles chart — and made the Guinness Book of Records as the best-selling reggae single in U.S. history — even though nobody knew what the hell Snow was saying.
Established in 1973, Roots is Canada’s leading lifestyle brand known around the world for its quality leather goods, active athletic wear, yoga wear, accessories and home furnishings. Starting with a tiny store in Toronto, Roots now has more than 120 retail locations in Canada and the United States, and more than 40 in Asia. In addition, Roots has a state-of-the-art leather goods factory and design centre in Toronto.
The rumours are true. Nick Carter of the Backstreet Boys is working with Toronto reggae singer Snow. ‘I’m going to work with Nick,’ Snow told andPOP. ‘We’re just becoming friends now. He’s a good kid and I brought him to the projects here in Toronto and he chilled and he didn’t have no bodyguards or none of that.’
Snow won the ‘Favourite Canadian Artist’ at the Urban Music Awards in Canada. Here is a picture of him and a member of the Reebok staff with said award.






