Snow in Jamaica: An Exclusive Interview with Reggae Artist Snow

post-snow-in-jamaica_250x250Internationally-renowned reggae artist Snow made his return to Jamaica earlier this year (where it was actually a fairly major story) after enduring several hardships in the previous months and years, including the death of a loved one. But the Canadian-born Snow is back with a new lease on life, recording new music in Jamaica alongside bona fide legends.

“Jamaica called me back,” Snow said of his return to the island in an exclusive interview with FEVA TV. “I love Canada, I love America, all over, but Jamaica called me back.”

The artist, who still holds the record for the best-selling reggae single in history for his breakthrough early-‘90s hit ‘Informer’, says he got a very warm welcome when he returned to Jamaica.

“When I arrived in Jamaica, everyone said ‘Snow, welcome home!’” he remembers of his homecoming (which also involved dancehall legend Ninajaman personally picking him up from the airport). He continues to record new music and release singles, but says he has no concrete plans for a traditional album of new material — a release format many industry observers say is obsolescent in the digital age.

“I’m just having fun,” he says of his current plan to focus on releasing singles on his independently-owned DKO label, and the Canadian dancehall veteran has lined up some pretty incredible talent to work with.

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