FIFTEEN years is a lot of time to be absent from the music business. However, Canadian dancehall artiste Snow is not perturbed. He is in Jamaica for two weeks to kick-start his career and promote his single Shame.
“Everywhere I went in the Jamaican communities in Toronto, people were saying ‘Snow, you got come down’. So I just said ‘lemme get focused and get serious’. So I’m here, I hope to do some recordings… I would love to work with Ninja Man. I’m here to catch a vibe again,” he said.
Snow, 45, arrived in the island on Monday. His first stop was the Jamaica Observer office on Beechwood Avenue in St Andrew. Accompanying him was veteran deejay Ninja Man.
Released in the last quarter of 2014, Shame is a collab effort with former Black Uhuru singer Mykal Rose. The track is produced by Florida-based Kent Jones and Cool & Dre.
“Shame is about where I was in my life emotionally,” he said.
Snow (given name Darrin Kenneth O’Brien) said his disappearance from the ‘game’ was due to personal challenges.